If you want to make a commercial for your business, don't forget to prioritize authenticity. It may seem obvious, but sometimes companies prioritize trying to make the next viral ad instead of caring about staying true to their company's mission and values. Stay True to Your...
Even the most talented production teams know that sometimes, just when you think you've shot the perfect footage, tweaks will need to be made in editing. Our post production team can turn the footage into magic. Today we'll highlight four enhancements that can be made...
One thing that many people are looking for in television shows is novelty. This is the way that the human brain is wired. It produces feel-good chemicals whenever you expose it to something new and interesting. But given the vast number of television shows out there,...
Videos are used for many different purposes. You can make a video for a TV show, a TV commercial, an internet commercial, a music video etc. All these videos are going to focus on different things. For example, in a music video, you're going to...
Sometimes, TV ads are pretty direct. For example, we've all seen some version of the ad in which a girl who is using a certain beauty product tells us how she used to have bad skin and low self-confidence until she started using that product....
We are a visual society. If you want to send an effective message, whether for advertising, branding, or informational purposes, companies and individuals are coming to see that video is not only the fastest growing medium, it is also highly customizable based on your budget. For...
If you are searching for a way to grow your business and enhance your profitability, explore the benefits of direct-response television, or DRTV. Many business owners overlook DRTV in favor of digital marketing and other platforms. They don't know that DRTV is a goldmine of...
When you're producing something for television, you need to take into account that the process is going to be different than the process of making a movie. In a movie, most directors shoot a lot, but they end up using only a small percentage of...
When you're producing a commercial, the most important thing to consider is your audience. What are they looking for? What kinds of things do they like? What types of visuals will appeal to them? What kind of music do they listen to? What are their...
Video is a genre which appeals to the public consciousness because it resembles real life. Even though the images you see are in 2D, the fact that they are moving and depicting the things that human beings do in real life makes them interesting and...