3 Ways to Make Your Video More Relatable for Your Viewers

Nowadays, it’s very important to keep your videos relatable for your viewers. This means that when someone views your video, either on TV or in a business environment, they should feel like they can relate to it in one way or the other. If someone can see themselves in the place of a character in your video, they’re more likely to want to continue watching it. So how do you convince them that the story you’re telling is applicable to them? There are several ways to do this.

1. Casting: One way to make your video more relatable is to use a diverse cast. This doesn’t only mean diversity in terms of race or ethnicity, although that is important too. It also means diversity in terms of age (using older as well as younger actors/models) and diversity in terms of size (using plus size models/actors in addition to the smaller-sized ones generally used). The idea is to convince your viewer, no matter what their race, ethnicity, age or size, that this could be their story too.
2. Script: There are many ways to make your script more relatable. One way of doing this is by using everyday characters. After all, everyone isn’t James Bond, with a license to kill. Neither are they millionaires or billionaires. We’re all just regular people with regular jobs. So what if something unusual were to befall a regular person? That’s a storyline which is likely to catch your viewer’s attention.
3. Capturing Emotion: In addition to casting the right person for the right script, you also have to make sure that you capture the emotion expressed on your actor’s faces and use it in a way that will move your audience. In order to do this, you’ll need a good video production team. The correct lighting, good sound and capturing your actors from the right angle will help a great deal in making your video more relatable. When your viewers see that your actors have the same types of feelings that they do, they will be able to relate to them better.

Contact us for more great tips on making your video more relatable for your viewers.