Why Video Production for Your Business in Florida is a Great Idea

According to studies by 2020, approximately 80 % of all web content will be in video format. If you are in the business to make money in Florida, then video productions are a crucial piece of your marketing strategy. Why are videos making such an impact on marketing and sales? A well-produced video in Florida has some features that not every medium has.

Tells the whole story

Have you ever noticed how a really great video can say a whole lot with just a few shots? The subtleties of music, background images, and facial expressions can weave an underlying message. In fact, with the right video production, you can relay a message that is “pages full.”

Videos are persuasive

No matter what your video production is about, you probably want to persuade someone to do something. Most videos inspire people to act – in some way or another (even if it’s simply inspiring your employees to use proper safety measures). Videos have the ability to be more persuasive because it appeals to more than just the person’s cognitive reasoning. Videos appeal to the eyes, the ears, and the mind making them a tool of persuasion.

Videos enhance your brand

Whether your brand is down to earth, sassy, or sophisticated, videos can build your brand image and enhance it. It’s important to have a strong brand image because it solidifies your customer base and draws in new prospects. As you continually produce themes in keeping with your brand, then you help influence how your customers perceive you. In essence, you shape your brand image through videos that align with your message.

If you’re ready to delve into video production in Florida for your business, then contact Vistamax today!