A Guide to Florida Video Production: Not All Videos Are Created Equal!

Since most people are now carrying around a high-resolution digital video camera in their pocket, it might be tempting to assume that you can hire anyone for Florida video production. Sure, you could get your nephew and his friend to produce your next corporate video project or commercial, shooting fast on their smart phones. Unfortunately, what you gain in cost and speed, you lose in quality, professionalism, and convenience.

Here are four things to consider before you hire your next commercial production crew:

• Is the company properly licensed and insured? This is a concern that many organizations forget when looking into video production services. Independent or freelance producers are less likely to carry enough production insurance to fully protect you in case of an accident, putting you at risk for a lawsuit or other liability if something goes wrong. Not only does Vistamax carry full production insurance, we’re also consummate professionals who know what safety measures we need to take so that we don’t have any issues in the first place.

• Do they have a well-established production process? Cameras are point-and-shoot, but your production services shouldn’t be. Successful production requires adequate planning and a battle-tested production process, including pre-production planning, scripting, location scouting, casting, and crewing up for the actual production. With over 20 years in the Florida market, Vistamax has developed a wide network of professional stylists, makeup artists, gaffers, grips, DPs, actors, and other talent that simply aren’t available to most freelance producers.

• Do they know what it takes to reach your market? In addition to being professional video producers, the team members at Vistamax are also creative marketing experts who know how to deliver a successful advertising campaign. We don’t simply create a video to order; we partner with you through the initial concept through writing, development, production, and post-production.

• Do they have a plan in place for post-production? This is where production can get sticky. You can find freelance producers who have what it takes to make a professional video. But do they have what it takes tofinish a professional video? As anyone in the industry can tell you, shooting the video is only half the battle…or less. Professional videos are made in post-production. You need high-quality editing, ADR, audio mixing, color correction, and other post-production services to get the results you’re looking for.

Producing a quality video requires a lot more than most people realize. If you’re ready to invest in sharp, engaging video content for your business, contact us today.