TV Ad Production Pros Weigh In on Unbundling and the Potential FCC Intervention

Have you heard all of the talk about the FCC’s potential intervention in internet video and the latest hullabaloo about unbundling? Articles that subsequently appeared in Time, PC magazine and CNET only fueled the speculation. They also happened to draw the attention of our vetted, TV ad production pros away from other industry headlines. So we couldn’t help but acknowledge the chatter and throw our ten cents into the mix.

On the off chance that you missed the stories, please allow our TV ad production team to digress for a moment or two. Essentially, the Federal Communications Commission is tossing around the idea of interfering with the way that multichannel video programming distributors’ package and sell their wares. In other words, if they have their way, consumers won’t be roped into buying packages that don’t suit their individual needs. Instead, they’ll get to build their own bundles, but at what cost? That’s a part of the hypothetical equation that at the moment, no one is really addressing full bore.

Now let’s look at that in context with what’s going on in cable and broadcast television. As the October 2014 Time article pointed out, a similar push for the decimation of non-customizable packages is also underfoot. Plus, some of the entertainment industry’s major players aren’t waiting around for entities like the FCC to step in. They’re taking steps to strike out on their own in advance of the predicted wave of alternative, ala carte program offerings tentatively set to come down the pike.

So what’s all of that likely to mean for TV ad production teams, advertisers and consumers? Right off the top, we’re predicting that it will lead to a greater focus on niche marketing and price changes for both advertisers and consumers. It could very well increase demand for TV ad production, internet video services and Florida video crews too. To continue the discussion, stay on top of TV ad production trends and keep your business in the public eye, please contact us today.