Television Production Companies Are Ready for Back-to-School Campaigns

Now that the spent fireworks have been put away, it’s time for advertisers to start thinking about their back-to-school and back-to-college 2015/2016 campaigns. The National Retail Federation® reported that last year, many soon-to-be-students and their families were already shopping heavily by July. However, there were also those that waited until the last minute.

In Hillsborough County, Florida, the public school year will be kicking off on August 25th, which is a Tuesday. Consequently, parents have roughly 51 shopping days to contend with between Saturday, July 4th and the 2015/2016 school year’s kickoff. That said, television production companies in Tampa are ready to let the back-to-school commercials roll.

Advertisers should keep in mind what Deloitte® researchers said about last year’s back-to-school and back-to-college shoppers. We suspect that mobile and social media will play an important role again this year too. As far as television commercials go, the National Retail Federation® projected greater than 20% of back-to-school shoppers would be influenced by on-air commercials and close to 16% would have their eye on internet advertising.

So, don’t neglect to order specialized content for mobile and social media, back-to-school campaigns as well. Our television production company can happily provide advertisers with those materials. Plus, we can generate still photography suitable for print, e-mail advertising, direct mail, in-store promotions, advertising inserts and more.

Back-to-school shoppers will undeniably be looking for the best deals on clothing, shoes and accessories but that’s not all. Today’s students need tech and traditional school supplies too. And let’s not forget about school lunches and medical appointments! So, all of you healthcare, prepackaged food, paper goods and beverage suppliers out there in the Tampa area may want to jump on the back-to-school campaign bus too.

To learn more and launch a great, back-to-school or back-to-college campaign in the Tampa area, please contact Vistamax® Productions now.