Animated Explainer Segments: A Trendy Part of Video Marketing Production

Have you talked to your company Marketing Director yet about animated videos? A large number of marketing firms are using them to drive home corporate messaging in a variety of ways. Explainer videos with animated components are exceptionally popular. Their under two-minute duration speaks to American’s decreasing attention span and the animation appeals to people’s love of gaming. If you’d like to test the concept for yourself and see if it increases sales, our TV commercial production team would love to meet with you.

Many modern explainer videos making the rounds today feature snappy, metaphor rich dialog that quickly gets to the crux of sellers’ messages. As for the in sync animation, it ranges from the simple and sublime to complex and unique. And no matter how soft the sales pitch, there is always a call to action, teasers and click-worthy headlines tucked into the animated shorts as well. We’d be pleased to point such features out on any one of our sample, explainer videos.

Clearly it goes without saying; the TV commercial production industry doesn’t have a lock on animation. It is being used to design sitcom and movie length videos for corporate use too. As this animated video on Rolling Stone proves, it is even being used in place of the traditional, talking head interviews that once populated the simulated news and Hollywood gossip sectors. So corporations’ marketing teams no longer need to limit their thinking.

Want to create an animated image of the company’s CEO that can explain to investors why they should continue to stay strong? No problem! Need a PR piece meant to ease tensions after a very public blunder? We can take control of projects like that too. To find out how and where else adding a bit of animation may help, please contact us at Vistamax® Productions.