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Advantages of Direct Response TV

Advantages of Direct Response TV

29 Dec Posted at 03:44h in Articles by

Technology is transforming how companies connect with their customers.  While social media branding and various forms of online advertising get lots of buzz these days, many brands are having success in integrating direct response tv with their online advertising campaigns.  As more customers explore new products and services across multiple devices this may prove to be a strong strategy.  An infographic from Forbes has some interesting information about how television and online advertising campaigns stack up.  Here are some of the highlights:

  • The average user spends more time watching TV than surfing online—5 hours daily watching TV as compared to one hour online.
  • Tablet users use tablets and TV simultaneously.  40% of tablet users reported using tablets to look up information related to a TV show while watching TV.  Almost 30% of respondents reported using their tablet to look up information related to a product or ad they saw on TV, and over 30% of women reported using their tablet to look for coupons related to television ads while watching TV.
  • Television advertising reaches a broader demographic audience then online advertising, boasts higher conversion rates than online advertising, quickly builds awareness and interest, and drives more traffic online than any other advertising medium.

Direct response television appeals work well when used to advertise unique products with a broad appeal or that help solve everyday problems.  DRTV ads are at their best when a product’s effects can be clearly demonstrated.  They also can help to promote products that need time to explain and demonstrate.  When coupled with an online strategy, a good DRTV campaign can take advantage of television’s wide exposure then drive users online where they can learn more about the product, read reviews, and complete the purchase.

At Vistamax, we know that successful DRTV means telling your story.  That’s where we excel.  We offer professional television production services with a personal touch. We will take the time to understand your goals and offer solutions and strategies tailored to meet your needs. Contact us to begin telling your story today.

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