Vistamax Productions

Television Advertising

Television Advertising

The Secret to Persuasive Television Advertising


In the highly competitive world of television advertising, where every commercial is competing for a portion of the viewer’s attention, it is vital to have an advert which is not only appealing and interesting in terms of content but is also flawless in execution – there is little sense in writing a great script only to have poor audio and other flaws in production values. The secret to persuasive advertisements is to use quality equipment and quality video production skills.



Television Advertising via Direct Appeal


Direct Response Television (DRTV) such as the infomercial can be particularly effective in turning advertisement views into sales, and it has been found brief infomercials which invite people to phone in may also boost retail sales. In these advertisements it needs to be clear what is being offered, and the contact details need to be displayed prominently, so that in the brief period of time during which the feature runs, viewers will have time to write down the right contact details. Over at, you can find more information about television advertising.