DRTV: The Value of the Infomercial
Direct Response TV, or DRTV, is a form of advertising that engages the customer by asking for a direct action or response. This can include lines like “Call Now to Receive This Special Price” or other requests that will prompt the viewer to take action. Most commonly referred to as infomercials, this form of advertising is a powerful way of making a connection with customers in order to drive up revenue. Infomercials can be used by businesses of all sizes and have become an increasingly popular part of the marketing industry.
The Fulfillment Cycle of DRTV
When you choose DRTV as part of your advertising strategy, you will experience what is known as the DRTV fulfillment cycle. This includes the following 7 steps:
1. Product Development
2. Infomercial Production
3. Media Purchase
4. Run DRTV Ad
5. Receive Orders
6. Fulfill Demand for the Product
7. Customer Support
Vistamax Productions offers professional infomercial production to help you find success with your marketing strategy.