Your company is great, you make great products, and you have great customer service, but how do you get the rest of the world to see you the same way. Try television advertising. Now, some people may be nervous about television ads because of the...
A conventional television ad may look cool and position the brand, but the results are often intangible. Leads can be difficult to track, and ROI impossible to measure. In contrast, DRTV advertisements and infomercials can help inform a marketing strategy and connect a product more closely to...
What are Business Videos, and Why are They so Important? Business videos are one of the most powerful tools you can use to promote your company. They can help you connect with potential customers, teach employees new skills, and more. They're also a great way to...
This new form of marketing is an advertising strategy focusing on television advertising. Direct response television (DRTV) is also known by various other names, including DVR, CPM, CTR, TVRT, and more. It is designed to generate an immediate response from the consumer. The campaign can be...
Direct-response television (DRTV) has often been underestimated and discredited as a marketing strategy. Some have labeled it as programming only suitable for airing overnight, and others have dismissed it as an unsuitable advertising option for reputable brands. However, this couldn't be further from the truth....
Budgetary restrictions and other limitations often force businesses to attempt to tackle certain services in house. Before you make the all too common mistake of attempting to work through the complex process of commercial production alone, consider the benefits of going with professionals. Professional commercial...
There is nothing more interesting to some viewers than a compelling, on-camera interview. But great interviews like that don’t just happen. Our Florida video crew knows that excellent, on-camera dialogue and visuals are actually planned well in advance. So today, we’re sharing a few tips for...
It takes a special kind of company to properly shoot a documentary. Each angle has to be filmed just right, and it's especially important to pay close attention to the details. If you're planning on filming a documentary soon in the central Florida area, it's...
Planning video production projects requires the ultimate in professional service providers. In order to find your way to the desired outcome, you’ll need support every step of the way. Whether seeking assistance with commercial production or other video services, you’ll need the leading Florida video...
Direct response television (DRTV) is a communication medium that has been developed for the purpose of selling a product or service, and it can be used to announce a new product, promote an existing one, or simply inform customers about their purchase options. Advantages of DRTV...