DRTV: The Evolution of the Infomercial

DRTV (Direct Response Television) is most often referred to as the infomercial. Although they weren’t a household name until the 1980s, infomercials have been around for many decades. In the earliest days of televisions, products such as blenders were showcased on television in long-form commercial formats. Over time, they rose to the top of the television advertising market as some of the most popular ways of connecting with consumers.

DRTV in the 1980s

Infomercials became a household word in the mid-1980s. Products like indoor grills, power blenders, exercise equipment, and many others sold in the billions because of the power of DRTV. In the early days, only massive companies could foot the bill for infomercial production. Today, production companies offer these services to businesses of all sizes. When you’re in search of a creative and professional video production company to assist with DRTV production, Vistamax Productions is the ideal choice.