How DRTV can Boost Product Sales

 Many companies choose to use Direct Response television (or DRTV for short) to spread the word about their products, since this type of advertising offers a multi-level strategy for sales. An advertisement which invites viewers to call in to order the product shown has multiple levels because it not only creates direct sales, it also functions the way a regular ad would, spreading brand awareness and raising the likelihood of increased retail sales.

DRTV Production Services

DRTV production services offered by an experienced film and TV company can provide you with a piece of advertising which will make it easier than ever to secure new customers. Infomercials vary in length, but the standard length for a short, prime-time airing is two minutes. Longer infomercials can also be filmed, although these mean higher costs due to increased screen time and lengthier preparation on the part of your producers. To see examples of successful DRTV creations, explore www.vistamax.com.