06 Sep Advertising and Direct Response TV
Many companies choose television for marketing their products since it is easy to reach a large number of viewers from a range of demographics. Direct Response TV (DRTV) has proven particularly popular as it enables viewers to call in to order products, and may thus boost sales significantly. Infomercials are examples of DRTV, as are charity specials in which viewers may call in to donate to the cause being advertised.
Direct Response TV Production
Direct response TV production involves unique challenges, and has a specific format. Most inserts are approximately two minutes long, but it is possible to air a longer special. A production company specializing in concepts and complete solutions for television can design an infomercial which upholds broadcasting standards and packages pertinent information attractively. An infomercial typically requires graphical elements, and a production house which has in-house graphic designers can create and incorporate graphical elements which compliment live footage. To obtain a quote for DRTV development, visit www.vistamax.com.